The Nissan Ariya regional reveal was held at Expo 2020 Dubai, marking the electric crossover’s debut in the Middle East and reflecting Nissan’s vision for sustainable mobility. I was responsible for the creative and art direction of the event, shaping the visual narrative from concept to execution. This included storyboarding the entire flow, defining the look and feel of the content, and guiding how the reveal moment would unfold on stage. My focus was on creating a cohesive experience that aligned with both Nissan’s brand and the thematic pillars of Expo—Sustainability, Mobility, and Opportunity.
