For the premiere of "And Just Like That" Season 2, the concept aimed to engage both loyal "Sex and The City" fans and new viewers, aligning with the 25th anniversary of the series. The event was crafted to immerse attendees in the iconic world of fashion, beauty, and wellness, appealing primarily to millennial women and a broader audience of comedy and feel-good TV fans. This pitch was part of a collaboration with MCH Global.
