From pitch to delivery, this project involved leading the spatial design, content direction, and overall creative approach for the Al Mal – Ushuaia event at Mandarin Oriental Jumeirah. The concept was developed to reflect the premium nature of the Al Marjan Island launch, with a strong focus on guest experience, visual storytelling, and brand alignment. Every detail, from layout and lighting to the stage environment and screen content, was considered to create an impactful and cohesive reveal.
